Privacy Policy

Last Updated: August 2026

Website: musearttalk.ch / muse-arttalk.ch

Operator: Muse - Art & Talk (Switzerland)

1. Overview & Data Controller

Muse - Art & Talk ("Muse", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit musearttalk.ch (the "Website"), register for our guided tours and post-tour discussions, or purchase digital products.

Data Controller Contact:

Muse - Art & Talk Switzerland

Email: contact@muse-arttalk.ch

Website: musearttalk.ch / muse-arttalk.ch

2. Information We Collect

We collect personal data that you voluntarily provide to us, as well as certain technical data automatically collected when you interact with our Website:

A. Personal Data Provided Voluntarily:

Contact Information: Name, email address, phone number when you register for an event, sign up for our newsletter, or contact us via email.
Booking & Transaction Data: Event dates booked, ticket type, payment confirmations, and invoicing details (payment card details are processed securely by our third-party payment providers and are not stored directly on our servers).
Feedback & Communications: Information shared in post-tour survey responses, customer support inquiries, or direct communications.

B. Technical Data Collected Automatically:

Usage & Device Data: IP address, browser type, operating system, language preferences, referring URLs, time spent on pages, and navigation paths.
Cookies & Tracking: Essential session cookies required for website performance, navigation, and ticketing features.

3. How We Use Your Data

We process your personal data for the following specific purposes:

Event Logistics & Execution: To process tour registrations, manage group sizes (strictly capped per event), issue ticket confirmations, and send pre-tour instructions or venue updates.
Service Delivery: To grant access to self-guided digital audio/video guides, companion PDFs, and downloadable media.
Customer Communication: To respond to your questions, process requests, or notify you of schedule changes or cancellations.
Marketing & Newsletter: To send you invitations to upcoming cultural events, guided tours, and art insights (only if you have opted in; you can unsubscribe at any time).
Website Optimization: To monitor site security, analyze performance, and improve the user experience on musearttalk.ch.

4. Legal Basis for Processing (nFADP / GDPR)

We process your data under the following legal frameworks:

Contract Performance: Processing required to fulfill ticket purchases, process bookings, or deliver digital guide downloads.
Legitimate Interests: Operations necessary to ensure website functionality, prevent fraud, and maintain secure event management.
Consent: Where you have given explicit consent (e.g., subscribing to our email newsletter or accepting analytics cookies).
Legal Obligation: Compliance with Swiss accounting, tax, and legal retention obligations.

5. Data Sharing & Third-Party Service Providers

We do not sell, rent, or trade your personal data to third parties. We only share necessary data with trusted service providers who assist us in operating our Website and delivering our cultural events:

Hosting & Cloud Infrastructure: Hosted via secure servers provided by Infomaniak Network SA (Geneva, Switzerland).
Payment Processing: Secure payment gateways (e.g., Twint, Stripe, or credit card processors) handle financial transactions directly using encryption.
Ticketing & Platform Services: External event registration or audio tour platforms (e.g., Eventfrog, VoiceMap, or STQRY) when integrated for event entry or digital guide delivery.
Host Institutions: Museum partners (such as Kunsthaus Zürich or Landesmuseum Zürich) may receive aggregate participant counts to ensure security and entrance compliance.

6. Data Storage & International Transfers

Storage Location: Your personal data is primarily stored on secure servers located in Switzerland and within the European Economic Area (EEA).
International Transfers: If a third-party service provider processes data outside Switzerland or the EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions recognized under the Swiss Federal Data Protection and Information Commissioner / FDPIC).

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

Event & Ticket Records: Retained for the duration necessary to deliver the event and satisfy Swiss commercial accounting/tax laws (typically up to 10 years for financial records).
Newsletter Data: Retained until you unsubscribe or request deletion.
General Inquiries: Retained for as long as necessary to address your inquiry, after which it is archived or deleted.

8. Cookies & Analytics

Our Website uses cookies—small text files stored on your device—to ensure core website performance and improve navigation:

Essential Cookies: Required for basic site navigation, secure checkout, and language preferences (DE / EN / FR).
Analytics/Performance Cookies: Used in anonymized form to understand site traffic and popular exhibition pages.

You can adjust your web browser settings at any time to block or delete cookies, though certain features of the site may not function as intended.

9. Your Legal Rights

Under the Swiss Federal Act on Data Protection (nFADP) and applicable international data privacy laws, you have the following rights regarding your personal data:

Right to Access: You may request information about what personal data we hold about you.
Right to Rectification: You can request the correction of inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data, subject to legal retention obligations.
Right to Withdraw Consent: You can opt out of marketing emails at any time by clicking the "Unsubscribe" link or contacting us directly.
Right to Object / Restrict: You have the right to object to or request the restriction of certain data processing activities.

To exercise any of these rights, please contact us at contact@musearttalk.ch.

10. Data Security

We implement appropriate technical and organizational security measures—including SSL/TLS encryption for all data transmitted via musearttalk.ch—to protect your personal data against unauthorized access, loss, alteration, or disclosure.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, technical, or legal changes. The latest version will always be posted on this page with the updated effective date.

12. Contact & Complaints

If you have any questions or concerns regarding this Privacy Policy or how your personal data is handled, please reach out to us at:

Muse - Art & Talk - Email: contact@muse-arttalk.ch / contact@musearttalk.ch Website: musearttalk.ch / muse-arttalk.ch